International Journal of Communication Development (IJCD) functions on its objectives planned at inception. These goals will serve as a guide for the creation and continuing administration of the website, ensuring that it effectively serves its target audience and advances media research.
These objectives are research promotion, knowledge sharing, ethical considerations, global perspectives, industry insights, accessibility initiatives, user friendly interface and measurement of impact. They are elaborated below.
Research Promotion: To encourage the exchange of fresh perspectives and discoveries by promoting and showcasing unique media research carried out by academics, scholars, and business people.
Knowledge Sharing: To use discussion boards, comment sections, and collaborative platforms, encourage the sharing of information and ideas in the field of media studies between academics, teachers, and students.
Ethical Considerations: To emphasize moral concerns in media and research, including principles and conversations on subjects such as media bias, representation, privacy, and ethical research methods.
Global Perspective: To include research and studies from other nations and cultures that provide insights into the function of media on a global scale, you can encourage a global outlook.
Industry Insights: To provide relevant research results, studies, and trends in industry and collaborate to help in decision-making, strategy formulation, and innovation within the media industry.
Accessibility Initiatives: To put online accessibility standards and principles into practice, make sure that all of material is accessible to a wide audience.
User-Friendly Interface: To provide a user-friendly and intuitive website interface that allows visitors to easily navigate and find the information they seek.
Measurement and Impact: To track and measure the impact of the website by monitoring user engagement, feedback, and the influence of the research presented on policy, industry practices, and academic discourse.
It is time once again to get to you an update on media research and its status quo in the international research scenario. We are living in an era of rapid technological advancements and unprecedented global challenges where media and society meet to emerge as the focal point for scholarly inquiry. The first half of 2023 has given profound insights into various aspects of this evolving landscape called media research. In this editorial, we present a brief overview of the research papers featured in our Jan-June, 2023 issue which is focused on the theme navigating the Digital Landscape: A Multifaceted Exploration of Contemporary Media Trends.
A first paper on Co-relational study of Selfie and Self-esteem; women using selfie on Social Media during the lockdown in India, explores the intriguing relationship between self-esteem and the proliferation of selfies on social media, particularly among women during the lockdown in India. This research raises important questions about the impact of digital self-presentation on mental well-being and self-perception.
Women have taken to the forefront of becoming topics of research it seems. Second paper of this issue “Digital Public Sphere and Women: A Critical Discourse Analysis of Reader’s Online Comments on the Column “The Other Half” delves into the dynamic realm of the digital public sphere, scrutinizing the role of online comments in shaping discourse, especially concerning women’s issues. It underscores the significance of digital spaces in influencing public opinion and debates.
Another paper which is of universal concern is Assessing Privacy Concerns in Social Media: A Comprehensive Study of Measurement Scales and Frameworks.
In today’s world which has got taken over by social media this paper provides a comprehensive assessment of measurement scales and frameworks, enhancing our understanding of the multifaceted challenges surrounding privacy in the online realm.
A varied but interesting subject to research is ‘Event management: Understanding Event Management as a tool of Marketing and Communication’. In an ever-evolving marketing landscape, this paper investigates the strategic use of event management as a potent tool for marketing and communication. This research showcases the innovative approaches to engaging audiences in the digital era.
Another paper of the “Effects of media on socio-cultural life in the era of Covid-19” presents a timely examination of how media has shaped socio-cultural life during the COVID-19 pandemic. It offers valuable insights into the transformative role of media in times of crisis.
Advertising and Public relations is one facet of media research which has come to the forefront in the last two decades. This issue has a paper titled “The Impact of Media Literacy on Advertising and Public Relations: A Comparative Study”. It researches media literacy’s role in shaping advertising and public relations strategies. This comparative study highlights the importance of a media-literate society in fostering transparent and effective communication.
This edition of IJCD is as varied and as interesting as the media world today has become. As we wade through the waters of changing times, in this digital era, these papers provide critical perspectives on the intricate relationship between media, society, and technology. They remind us of the significance of research in deciphering the complexities of our modern world.
It is our hope that these papers stimulate further dialogue and research in these vital areas. As we move forward, we remain committed to providing a platform for the exploration and dissemination of knowledge at the forefront of media studies.
Dr. Durgesh Tripathi
International Journal of Communication Development publishes research paper and articles on communication development issues by media academicians, researchers and media professionals.
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